Digital Creature

One of the most frequently asked questions I get about Internet marketing is whether or not someone should sell their product as a digital product or ebook people can just download or be emailed—or a physical product that has to be fulfilled and shipped out by regular postal mail.

Which one is better? Which one is more profitable? Which one makes for a better business?

My answer:

Mix it up.

For example, I’ve got several different products. Some are digital ebooks and audio files, some are physical. And I have this rule of thumb I’ve developed after a lot of trial and error where anything under $100 can be digital and anything over is physical.

For example, I have one product that was selling digital for $297. I got a lot of sales…but about a 50% (or more) refund rate!

Since turning it physical—putting the main manual in a binder and putting all the audio on a series of physical CD’s—the refund rate has practically vanished. On the other hand, I have found when I keep the digital products below $100 I have virtually no extra refunds.

Now, I can’t guarantee this will be the same for everyone, but this has worked for me and is certainly worth testing if you are struggling with whether or not you want to go digital or physical.

If you would like to double or triple the profits your ebooks bring in then this article will show you how.

If your product is an ebook, one of the best ways to add value to it is to simply supplement it with audio. It can be you reading your ebook into a recorder, and/or it can be my personal favorite way which is to interview an expert and record them.

In my opinion, providing both written and audio material is the best of both worlds. The two formats satisfy customers who like to read as well as people who find audio a more convenient way to absorb your message.

Now, while it only takes you a few hours to do all this, it lets you beef up the content of your ebook and charge a lot more money for it.

Why?

Because this audio is added value for the customers who buys your book.

Instead of having to sit down and read and focus on it an ebook, or print it out, if they have it on audio and they can burn a CD, they can listen to it in their car, while doing housework or anywhere they can access a radio or walkman.

Whatever the case may be, you’re making it more convenient for your customers to listen to your ideas and that’s added value right there.

They don’t have to “make time” for it. They can be driving to and from work or taking a shower and be learning a little bit about whatever your ebook is about.

Think of how much more your profits would be if you tacked on just an extra 50% or 75% to the price of your product. Think about how beneficial it would be to not only get more money per sale, but more overall customers who are happy and ready to buy from you again.

Believe me, the small amount of time it takes to do this one simple thing will be more than worth it in the end. I see it all the time not only with my own business, but my clients’ businesses, too.

Copyright 2006 Michael Senoff

About the Author:

For more information go to http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm

Article Source: ArticlesBase.com – How To Easily And Inexpensively Add More Value To Your Ebook

Audio Digital ADD-2 Industrial Digital Processor $125.00

AUDIO DIGITAL ADD-2 Industrial Digital Processor $119.95

Audio-Digital ADD-2 Industrial Digital Processor – W $99.99

La Crosse Technology WS-7017U-IT Wireless Weather Station $33.44 WS-7017U-IT Wireless weather forecast stationAll La Crosse Technology weather instruments, clocks and watches are calibrated daily to the atomic time standard of the National Institute of Standards and Technology. All instruments default to Fahrenheit, inches, mph and all atomic time pieces are tuned to the 60 kHz, WWVB radio signal broadcast by the National Institute of Standards and Technology …

Logitech WiLife Digital Video Security–Indoor Add-On Camera $169.99 WiLife Indoor Add On Camera…

HP v100w 8 GB USB 2.0 Flash Drive P-FD8GBHP100-EF $13.46 Store, transport and access your PowerPoint presentations, photos and important work or school documents. The HP v100w Flash Drive features a sleek and stylish black or white glossy design. It provides easy access to your information in an affordable, convenient device. Available in 1GB, 2GB and & 4GB capacities….

HP v125w 16 GB USB 2.0 Flash Drive P-FD16GHP125-EF $31.05 16GB HP Flash Drive…

Acomdata Tango USB 2.0/eSATA 2.5-Inch SATA Hard Drive Enclosure TNGXXXUSE-BLU (Blue) $19.05 Tango Portable Drive Enclosure (blue finish) with USB 2.0 & eSATA interfaces for 2.5″ SATA Hard Disk Drives…Make your data more nimble with Tango. Transform an idle 2.5″ SATA hard disk into a high-performance portable drive. The daring yet graceful Tango features a precision-extruded aluminum case in a seductive satin finish. Tango’s smart chassis design and fully illustrated guide make installa…

SanDisk Sansa Clip+ 4 GB MP3 Player (Red) $39.00 SanDisk Sansa Clip+ 4GB MP3 Player (Red)The Sansa Clip+ MP3 player gives you more to enjoy. Enjoy up to 1,000 songs with an 4GB player, FM radio, long-life battery and voice recorder. PLUS now even more! Expand your enjoyment when you add in preloaded content cards into the new memory card slot, including slotRadio and slotMusic cards. Or, save your own music, podcasts, and audio books onto a m…

JVC KD-HDR60 USB/CD Receiver w/ Built-In HD Radio Tuner and iTunes Tagging, USB 2.0 for iPod/iPhone, and Bluetooth/Satellite Radio add-on capability $179.99 JVC’s KD-HDR60 gives you HD Radio and plenty more. It plays back CDs, MP3/WMA files from disc or USB devices, offers direct control of iPods/iPhones, a front-panel auxiliary input, and then some. You can also easily add satellite radio for more entertainment options, or Bluetooth for hands-free calling and other benefits. HD Radio and plenty more. Click to enlarge. …

JVC KW-XR810 Double-DIN Bluetooth Dual USB/CD Receiver with USB 2.0 for iPod/iPhone, and Bluetooth/Satellite/HD Radio add-on capability $299.95 Double-DIN Bluetooth Wireless Technology Dual USB/CD Receiver with Front AUX Input, USB 2.0 for iPod/iPhone, External mode for iPhone/iPod touch, Separated Variable Color Display, and Bluetooth/Satellite/HD Radio add-on capability. This is the ultimate receiver for your vehicle with digital connections to provide versatility/compatibility. No matter what medium you use to transport your digital mu…

JVC KD-R610 USB/CD Receiver w/ Front AUX, USB 2.0 Port for iPod/iPhone, and HD Radio/Satellite Radio/Bluetooth add-on capability $159.99 JVC’s KD-R610 offers plenty of connectivity–connect USB devices and iPod/iPhones using the front-panel USB port, or other devices using the 3.5mm auxiliary input. Expansion options include two preamp outputs (front and rear/sub) and the easy addition of HD or satellite radio and Bluetooth hands-free calling using JVC add-ons. The icing on the cake? JVC’s Separated Variable Color, which lets you a…

Audio Digital $12.33 Buy and sell [Audio Digital] at great prices.

DIGITAL AUDIO PLAYER $14.99 DIGITAL AUDIO PLAYER

DIGITAL AUDIO PLAYER PERP $17.14 DIGITAL AUDIO PLAYER PERP

Digital Audio Recorder $299.99 Digital Audio Recorder

Digital Audio Signal Processing $123.48 Digital Audio Signal Processing

Digital Audio Broadcasting $136.78 Digital Audio Broadcasting

The Art Of Digital Audio $3.19 The Art Of Digital Audio

Making Music with Digital Audio $5 Making Music with Digital Audio